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| OUT8181 - Basics of Working with the News Media |
| Outreach Courses List | DEO Home |
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| Effective media relations are vital for all natural resource professionals who understand that public communications affect our jobs as resource professionals. An understanding of print and electronic media — who the players are, how they operate, and what makes them tick — can often spell the difference between success and failure on a controversial resource issue. Through class discussions, case studies, and video vignettes, we address the basics of the information industry, how to establish effective media relations, tips on successful interview techniques, handling controversial subjects, and responding to inaccurate reporting. Course participants learn the ground rules in dealing with newspapers, radio, and television. Participants also learn that effective outreach plans containing “key” resource messages are vital to building successful relationships with the media. This is a fast-paced and highly interactive immersion in the media for novices seeking to learn the ropes, as well as for more experienced professionals seeking to hone their press relations skills. |
| College Credit |
1 semester hour |
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| Who Should Attend: |
Those with little or no previous experience with the news media or those with prior media exposure seeking to improve their media skills. |
| Objectives: |
- Explain the importance of effective media relations;
- Identify “key” media messages;
- Choose the appropriate media tool to convey your message to targeted audiences;
- Explain how controversial issues are handled at a field office, including coordination of media response with regional and national counterparts; and
- Demonstrate how to interact with reporters.
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| Length: 2 days/16 hours |
Availability: Annually |
Contact: |
Sandy Spakoff |
Email: |
Sandy_Spakoff@fws.gov |
Phone: |
304/876 7783 |
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National Conservation Training Center
698 Conservation Way
Shepherdstown, West Virginia 25443
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