Digital Communications in Conservation

The Digital Communications in Conservation Training Workshop is the place to discover the latest trends and tools in digital content creation and delivery for the Service. Subject-matter experts will share their best techniques and strategies for creating captivating, memorable, and shareable content. 

Not all, but some were recorded. See recorded sessions below.


September 11-13, 2018 Recorded Sessions

5 Rules to Strenghen Your Social Game (00:43:41)

Presented by Rebecca Fabbri; Public Affairs Assistant, Pacific Southwest Region, U.S. Fish and Wildlife Service.  September 11, 2018.

Are you new to the world of social medial or need a tune-up?  This session is for you!  Social media is an ever-changing tool, but your posts should always follow five basic rules that can help you connect with your existing audiences and grow your followership.  These rules will keep you grounded while navigating through the complex world of social media and build your confidence in trying out new, fun ways to connect with your followers.

Upon completion of this session, you will be able to:

  • Develop content that resonates on each social platform.  One size does not fit all!  Your content should be tailored to each audience within the social media platforms of Facebook, Twitter, and Instagram.  This session will teach you ways to do just that.
  • Connect in fun ways!  Government social media pages don’t need to be boring.  Feel more confident with publishing content on our social medial pages that is fun and creates good conversation among your followers.
  • Build efficiencies into your social schedule.  Social media doesn’t have to be intimidating or time consuming!  With a few quick tweaks to your weekly planning, you can get great content in half the time.

Boundaryless: Building Relationships and Partnering Across Regions for Better Conservation Communication (00:58:11)

Presented by Tim Akimoff; Social Media Coordinator, Oregon Department of Fish and Wildlife.

Fish and wildlife don't see political boundaries, so why do we stop at our borders when it comes to communication about fish and wildlife in America?  On any given day, there are so many conservations stories out there waiting to be told.  And there are many partner agencies with and without resources to help tell those stories.  By tapping into powerful storytelling tools in social media platforms and bring local and regional partners into the mix, your increase your reach and impact of your stories.

Upon completion of this session, you will be able to:

  • Recognize opportunities for increasing state and federal communication opportunities.
  • Know which tools are most effective for taking advantage of working partnerships between state and federal agencies as well as local and national groups.
  • Start planning your own communication projects by partnering with partner groups and agencies to tell stories vital to their goals.

FWS Digital Showcase (00:44:21)

In this session, several of our workshop attendees will share some of the dynamic work the U.S. Fish and Wildlife Service is producing as part of our digital ecosystem.

  • Technology and Digital Media for Monarch Conservation - Michael Gale, Special Assistant, External Affairs
  • OnCell - Tour App - Sarea Giles; Visitor Services Manager, Seney, National Wildlife Refuge
  • Nature's Good Neighbor's Web Platform - Roy Hewitt; Southeast Regional Web Developer
  • Remote Refuges in Virtual Reality - Lisa Hupp; OUreach Specialist, Kodiak National Willife Refuge
  • What Can I do with My Ivory? - Levi Novey; Outreach & Education Specialist, International Affairs Program
  • Hatching Success; Spawning Storymap - Amanda Smith; Public Affairs Specialist, Pacific Region

Harnessing Community to Create Social Media Content (01:09:32)

Presented by Rebecca Matulka; Deputy Director of Digital, U.S. Department of the Interior.  September 11, 2018.

Social media isn't just about having a channel to broadcast announcements.  It's about building engaging communities.  It's about increasing government transparency and making a bureaucratic agency human.  And it's about connecting our work as the federal government to community members' interests.  Your online fans are your biggist asset, and this session will explore how to harness the power of community to create content that resonates with the public and the importance of engaging the public on social media.  You will also learn how to adapt your social media strategies to incorporate community feedback and user-created content to better tell your agency's story.

Upon completion of this session, you will be able to:

  •  Engage with the public that takes social media from one-way communication to a community environment. 
  • Use community feedback to create content that resonates with the public.
  • Know the do's and don'ts of incorportating user-created content into your social media strategy.
  • Repurpose content, learning how to make the most out of content that's working for your community.

Our Digital Ecosystem (00:52:33)

Presented by Nancy Monroe, David Yeargin, Lee Sutta, Kristen Gilbert, Sarah Gannon-Nagle, and Daniell Brigida. September 11, 2018.

A digital ecosystem is a network of interconnected and interacting parts. Our digital ecosystem enables us to communicate with the public we serve, our partners, and each other. In this session, our presenters will explain how our digital ecosystem is evolving to meet the demands of our ever-changing world.

The Web is for Everyone (00:44:27)

Presented by Roy Hewitt; Southeast Regional Web Developer, U.S. Fish and Wildlife Service.  September 12, 2018.

In this session, we will discuss the importance of assessibility by putting ourselves in the shoes of the users by experimenting with a acreen ready.  We will realize how accessibility and serarch engine optimizaitn (SE0) are closely linked.  Finally, we will explore some of the tools that can help us understand how we're doing and where we can improve.

Upon Completion:

  • Have empathy for our users after experienceing the web in a different way.
  • Describe the basics of accessibility and SEO and how they're linked.
  • Deploy helpful tools for making improvements and measuring success.

TSA Instagram: Dad Jokes and Beyond (00:50:35)

Presented by Bob Burns, Social Media Lead, Transportation Security Administration( TSA). September 11, 2018.

How is it that a government Instagram account could be ranked the 4th best account to follow by Rolling Stone and win three Webby Awards? Great content is the obvious answer, but even when you have great content, you have to know how to use it. In 2017, over 770 million travelers were screened at Transportation Security Administration (TSA) checkpoints. It's mission critical to be able to keep these travelers informed and educted about TSA policy and procedures before they get to the checkpoint. Learn how TSA Social Media Lead, Bob Burns (AKA Blogger Bob), puts TSA's photographic content to good use and is able to inform and educate TSA's followers while also entertaining them enough to make them stick around for more.

In this session, you'll:

  • Learn that it's OK to be funny when your organization has a serious mission.
  • Hear about TSA's approach to Instagram and social media and apply similar tactics to your organization's social media accounts.
  • Learn how TSA uses photographic content to educate, yet entertain its followers.
  • Learn how you cna change the conversation about your brand.

Turning Analytics Into Action (01:03:07)

Presented by Jon Chang; IBM Watson Product Marketer and New Yourk University Adjunct Faculty of Social Media and Web Analytics. September 12, 2018.

The field of social media analytics has been increasingly complicated as the channels, practices, and tools constantly evolve.  Making sense of this complexity and keeping up with the latest changes can be overly time-consuming an confusing.  This session helps make sense of this constantly evolving landscape of social media analytics with key takeaways for creating reports, drawing valuable insights, and staying updated about core changes.

Upon completion of this session, you will be able to:

  • Recall the most important social media metrics per channel.
  • Find valuable insights from social media data.
  • Create useful social media performance reports.